Top 5 Beauty Retail Apps Performance in Switzerland Q4 2023

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In the fourth quarter of 2023, the top 5 beauty retail apps in Switzerland showcased varied performance trends across downloads, revenue, and active users. Here's a closer look at the data provided by Sensor Tower.

Notino: profumi e cosmetici saw a notable fluctuation in downloads, peaking at 6.3K in the week of December 4. Weekly active users for the app also showed a significant increase, reaching 8.3K in early December before slightly declining to 3.4K by the end of the quarter.

Douglas - Parfüm & Kosmetik experienced consistent downloads throughout the quarter, with a peak of 4.4K in early November. The app's weekly active users hit a high of approximately 10K in the same period, maintaining strong engagement through the quarter.

OnSkin - AI Product Scanner demonstrated a steady revenue increase, reaching $313 in the final week of December. Downloads saw a substantial rise mid-quarter, peaking at 633 in the week of December 11. Active users followed a similar trend, hitting a high of 1.1K in mid-December.

BEAUTY BAY showed stable download numbers, with a slight peak of 275 in the last week of December. Active users remained relatively consistent, ending the quarter with 1.3K weekly active users.

Lastly, CHARLOTTE TILBURY had a modest download rate throughout the quarter, peaking at 155 in the final week of December. Active users remained steady, with a slight increase to 534 in the last week.

For more detailed insights and data, visit Sensor Tower.